The pedigree of the Albrecht family in Seefeld goes back to 1750, but the history of the "Krumers" begins with the marriage of Alois Albrecht I. with "Nanni" Rantner in 1893 and the opening of a grocer´s store at the present location of the hotel. From socks to sugar the "Krumers" offered all necessary things for daily life in Seefeld. The business grew rapidly - until the outbreak of the First World War, where Alois had to go to the front in South Tyrol and the shop was empty for some time. After returning from the war Alois Albrecht I. reopened his shop and his son Alois Albrecht II. helped his father to bring the operation back to success.